Branding is important to increase the public’s awareness of your business name and logo. In 2001, Coca Cola’s market cap including brand value was $120 billion. If Coca Cola had no brand value at all, its market cap would be $ 50 billion. Large brands are very careful with how they visually present themselves because it makes a significant difference in their bottom line. For example, Pepsi’s corporate style guide for brand Pepsi alone is at least 50 pages. Organized, visually appealing and consistent branding and design is essential to establishing credibility.
